Syndicate Critiques: Bobby Hundreds and Josh Vides on What It’s Like to Start a Brand From the Bottom-up

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I’m still not a huge fan of the Hundreds, but generation 2: Braindead, Pleasures, Chinatown Market, and Carrots are all shit rated brands. If Hundreds was a B- rated brand, those 4 new brands are like C-. They’ll never get as big as Hundreds, maybe if they started 12 years ago. They’ll always be the Lil Bro of Bobby Hundreds, and won’t be able to sit at the big kid table with him and his vast empire of flagships.

Read the rest of the interview, basically CLSC went from $1M a year revenue at their peak down to the 2014 retail crisis when literally everything started closing. I’ve never been a fan of CLSC but I think one of the issues is that it never gained it’s own distinct art style and aesthetic as a brand. It just ended up looking like the other dozen Fairfax printed t-shirt brands. No mind blowing graphics, no interesting fits, no real innovation. How could they compete? They ran their own flagship too like everybody on Fairfax but as well all know, the internet will kill all retail stores eventually, especially smaller ones.

Now Josh is running a brand development agency instead. Here’s the real question for all your industry guys, if you’re doing brand development for all these new brands, and the streetwear scene is shifting and closing slowly, is that really a safe area to head into? That’s like working as an oil broker as earth slowly moves onto solar panels. I feel like eventually, it’s just going to be Zara VS the high fashion world vs Techwear for quality and all the other brands inbetween are going to get killed off. High fashion will always exist because of the skill level, techwear will always exist because of the R&D on the product, and Zara will always exist because they’re fast fashion logistical gods. Streetwear has merged into high fashion, and contemporary has become Zara. The next generation of kids will wear cheap basics paired with luxury staples and sneakers.

But where the hell does streetwear fit into this? It’s mostly a bunch of guys who are into skateboarding and hiphop who can’t really do any of the above 3 very well at all. I feel like it’s becoming a dead end industry.

 

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Why XXX will defeat Drake: XXXTENTACION Says He Will Get a Drake Tattoo If Drake Can “Out Rap” Him

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XXX is the guy who is going to take down Drake for three reasons:

1.) XXX is not from Drake’s generation. Drake is an old guy to him. Drake stole lyrics from Generation Z and nobody in Generation Z can relate or respect Drake for that. XXX is not scared of Drake at all, and rap is a young man’s game. Drake can’t even respond to XXX or attempt to cosign him without looking like P Diddy dancing in a Badboy video.

2.) Drake’s fame is based on inflated iTunes streams and bad album reviews that are fluffed up. XXX is still highly undeveloped and hasn’t dropped a full album, but he’s been courageously experimental for his age and has a legitimate cult following of kids who support him. XXX doesn’t need PR, he’s a PR machine himself.

2.) XXX has a cult following fanbase within his target age, he’s younger, he can actually rap, he has 100x more street credibility, he has no major rap label affiliations, and has absolutely nothing to lose. Not being signed to a major gives him ultimate freedom when it comes to dissing other rappers in rap politics.

These are the standard laws of the jungle when it comes to rap economics. Super famous popular rapper gets taken out by younger, more hood and raw rapper who is not afraid to go hard at him. This is Drake’s worst nightmare, but this is what happens when you steal.

 

Drake’s Paid Social Media Moderators (S.0.) : Here’s Where Drake’s Jamaican Accent Comes From

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Just because there is a high population of Jamaican people in Toronto does not give Drake license to hop from culture to culture because he has no identity of his own. His video with French Montana was him pretending to be Dominican, he is NOT Dominican, there aren’t even any Dominican people in Toronto. Champagne Papi my ass.

He is not Kardinal Offishall, the original true Toronto Jamaican rapper. Man pick up a history book. He doesn’t deserve to claim any Jamaican heritage at all or rep us just because he shoots a video at the Real Jerk, jesus

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Why Nigo and Fujiwara were never really “real designers” (Syndicate vs Stuci)

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Nigo creative directed his own shit, he didn’t design any of those graphics of draw any of that shit himself. That’s where the real work was done. I’d like you to prove now that he actually did design his own shit, Sk8thing is my evidence, where the fuck is yours?

Creative directors typically guide the junior designers in submitting and curating what the collection will be. Legitimate creative directors working at the fashion house level were typically designers originally, then graduated up and are then credible enough to guide the juniors. That is not the case for Nigo or Fujiwara.

Nigo and Bobby Hundreds are just two dudes who subcontracted designers and never climbed that ladder themselves. They were never real designers. They never did fucking runway or even drew their own shit past their first draft shitty logo. If you consider that being a “real designer” you don’t know shit about this industry.

I don’t care if either of them are praised in the industry, so is Kanye, and nobody is willing to call him a “real designer”. Fujiwara is only a god because he was a solid tasteful businessman who paved roads for guys like Nigo not because he was the McQueen of Japan.

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Syndicate speaks to Mega of Blackscale: What Does Rob Garcia’s Return to Black Scale Mean for the Brand?

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https://hypebeast.com/2017/1/rob-garcia-return-black-scale-mega-yabut

Rob is going back to Black Scale because he’s unemployed and En Noir couldn’t stay afloat due to major logistical issues and their factories fucking them over, not entirely his fault to be honest. Rob is a competent guy, but everybody faces some kinda bad luck in the industry. Mega on the other hand had some cool ideas but now has a dried up ass brand that he’s hoping Rob can come and inject some actual design thought into.

Two old ass guys trying to save their labels. I hope when this drop comes out, it’s actually innovative enough to make us all think they know what they’re doing again. Adidas had a massive comeback and now I rock Adidas instead of Nike for the first time in my life, but it’s because the product is actually doper. Not hating on Rob or Mega because they’re clearly both hard working guys but please give us a good show or just fucking quit. There’s been enough bullshit releases in 2016, last thing we need is two industry vets spoonfeeding us more garbage.

Release fire or gtfo. If you guys still remember how to that is.

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Syndicate Whistleblows: YEEZY Season 2 Will Not Be Releasing This Summer

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https://hypebeast.com/2016/4/yeezy-season-2-will-not-be-releasing-this-summer

Let me shed some light on this situation.

First season everybody bought it up, but it didn’t sell well in retail stores at all, despite what everybody thinks. Check the actual retail store numbers, it sold like shit, and and all the listed retailers bought the absolute bare minimum to be listed as a stockist to ride the Yeezy credibility wave. I’m talking 1-3 of each piece in as few sizes as possible. I have confirmed sources on this, don’t question it. Kanye blew through $8M of Adidas’ money last collection just for the sake of running a massive vanity project. Adidas still profited it off this through making back their money in the Tubulars and other Adidas variant sneakers. There is nothing special about the clothes, they are made in the Adidas factory and use typical product production methods. This isn’t like Visvim where you have guys literally hand dying every strip by hand using 16th century methods. The pricing is bullshit, and you all know that.

The sneakers and boots sold amazingly, but they always have so that’s not news. They were also limited so they couldn’t serve as a cash grab to recover the costs of doing an $8M promotional line. Right now, they’re stating they’re releasing it in a seasonless model to spread it out but the real reason probably is to get their production margin and minimums up high enough to not lose as much money this time around when producing such small quantities for that many stores.

Going seasonless is bullshit, the fashion distribution system does not work that way. You can break it up into quarters but anything more than that and the retailers will be too rushed to be able to turn products around fast enough, and thus make buying Yeezy a huge risk for them. Stores need minimum 90 days from point of delivery to flip products. The shoes will definitely have ridiculous camp outs but the clothes won’t. For E-Commerce maybe he can drop every week, but that’s putting him more in the category of a brand like Supreme, when he wants to be treated like Wang or somebody else high end.

If you don’t believe me, when the list of stockists holding Yeezy 2 comes out, see if it’s twice as big as the first year list, the same size, or smaller. It will probably be smaller, because no decent retail store wants to spend $20k on bullshit product that doesn’t move. Laws of the jungle, real fashion is forever. Hype is temporary bullshit. He may have done one season so far and got everybody to buy, but if the retailers aren’t actually making money off it they logically won’t do it again if they care about their bottom line.

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