I’m still not a huge fan of the Hundreds, but generation 2: Braindead, Pleasures, Chinatown Market, and Carrots are all shit rated brands. If Hundreds was a B- rated brand, those 4 new brands are like C-. They’ll never get as big as Hundreds, maybe if they started 12 years ago. They’ll always be the Lil Bro of Bobby Hundreds, and won’t be able to sit at the big kid table with him and his vast empire of flagships.
Read the rest of the interview, basically CLSC went from $1M a year revenue at their peak down to the 2014 retail crisis when literally everything started closing. I’ve never been a fan of CLSC but I think one of the issues is that it never gained it’s own distinct art style and aesthetic as a brand. It just ended up looking like the other dozen Fairfax printed t-shirt brands. No mind blowing graphics, no interesting fits, no real innovation. How could they compete? They ran their own flagship too like everybody on Fairfax but as well all know, the internet will kill all retail stores eventually, especially smaller ones.
Now Josh is running a brand development agency instead. Here’s the real question for all your industry guys, if you’re doing brand development for all these new brands, and the streetwear scene is shifting and closing slowly, is that really a safe area to head into? That’s like working as an oil broker as earth slowly moves onto solar panels. I feel like eventually, it’s just going to be Zara VS the high fashion world vs Techwear for quality and all the other brands inbetween are going to get killed off. High fashion will always exist because of the skill level, techwear will always exist because of the R&D on the product, and Zara will always exist because they’re fast fashion logistical gods. Streetwear has merged into high fashion, and contemporary has become Zara. The next generation of kids will wear cheap basics paired with luxury staples and sneakers.
But where the hell does streetwear fit into this? It’s mostly a bunch of guys who are into skateboarding and hiphop who can’t really do any of the above 3 very well at all. I feel like it’s becoming a dead end industry.