I’m still not a huge fan of the Hundreds, but generation 2: Braindead, Pleasures, Chinatown Market, and Carrots are all shit rated brands. If Hundreds was a B- rated brand, those 4 new brands are like C-. They’ll never get as big as Hundreds, maybe if they started 12 years ago. They’ll always be the Lil Bro of Bobby Hundreds, and won’t be able to sit at the big kid table with him and his vast empire of flagships.
Read the rest of the interview, basically CLSC went from $1M a year revenue at their peak down to the 2014 retail crisis when literally everything started closing. I’ve never been a fan of CLSC but I think one of the issues is that it never gained it’s own distinct art style and aesthetic as a brand. It just ended up looking like the other dozen Fairfax printed t-shirt brands. No mind blowing graphics, no interesting fits, no real innovation. How could they compete? They ran their own flagship too like everybody on Fairfax but as well all know, the internet will kill all retail stores eventually, especially smaller ones.
Now Josh is running a brand development agency instead. Here’s the real question for all your industry guys, if you’re doing brand development for all these new brands, and the streetwear scene is shifting and closing slowly, is that really a safe area to head into? That’s like working as an oil broker as earth slowly moves onto solar panels. I feel like eventually, it’s just going to be Zara VS the high fashion world vs Techwear for quality and all the other brands inbetween are going to get killed off. High fashion will always exist because of the skill level, techwear will always exist because of the R&D on the product, and Zara will always exist because they’re fast fashion logistical gods. Streetwear has merged into high fashion, and contemporary has become Zara. The next generation of kids will wear cheap basics paired with luxury staples and sneakers.
But where the hell does streetwear fit into this? It’s mostly a bunch of guys who are into skateboarding and hiphop who can’t really do any of the above 3 very well at all. I feel like it’s becoming a dead end industry.
CLSC WAS BORN TO DIE.
You have to either be a real hardcore designer (not just into shitty graphic tees), or be able to produce a brand that stands for something cult like, in order to succeed nowadays. atleast thats my point of view
Everyones still stuck in the 90’s and wants the easy way out. Rather than putting some thought + time into birthing DNA for their brands, People just recycle/rehash old concepts
Yeah that’s always been the vibe CLSC gave me. I do not hate Josh, he seems like a nice person. But from a fashion critique standpoint, a lot of these brands just churn out the same shit and have no unique vision. And those ones die first. There are still streetwear brands in 2017 making shitloads of money, look at Palace
Yes but the audience is foolish nowadays they feel vain stuff made by bloggers like anti social, off white and shit. Support TRUE designers even if small be confident in your choice be real trust real ppl ride off those dick wagon, don’t trust numbers, trust stories. Be curious be real be loyals it’s your money and your image we’re talking about after all. Peace
lololol. the fashion industry is one big popularity contest. its not about being hipster….
I want to mention my 3 basic criteria for buying a graphic tee (this is even before I think it looks good) :
-A completely original image.
-Not just words on a tee.
-It has to match the aesthetic of the other clothes the brand makes.
I think there will be a streetwear scene, but it will be smaller brands, for more specific aestethics, musical tastes, groups of people etc. Just more brands in general as the cost of entrance both regarding money and skills is constantly lowered. (As is the the overall quality / innovation / dedication)
A friend of mine is 18 and has her own “brand” that her friends and some in her outer circles buy, and its not an isolated incident.