Read the article. It was honestly a lot of badly articulated pretentious BS from Virgil, probably his most pretentious article of all time and I’ve read nearly all of his.
This guy isn’t not nearly as deep of a thinker as he claims he is. He can barely answer most of those questions with a clear response. He is a good enough designer to run this brand but he’s joking himself if he thinks he can be on Dior’s level. It’s an obvious statement that anybody dropping $800 on a hoodie isn’t just buying a hoodie, they’re buying the brand prestige he’s built as well and that’s quantifiable.
As for nobody around him wearing Off-White, whatever like Raf wears a black shirt everyday to work. It’s annoying to wear your own shit everyday anyways that’s like being a DJ and only playing your own music. No surprise there.
This guy is full of contradictions, says he doesn’t give a shit about the credit but fiends instagram cuz that’s where he gets most of his validation. K I’m done